I am a big LinkedIn fan. As the most LinkedIn person in New Zealand this should come as no surprise….
Job seekers often asked me “Why do I never get contacted through LinkedIn?”
The simple answer is you need to improve your profile.
A few suggestions…
1. Connect to people
People like to see that you are connected to people they know too. In New Zealand there is a lot of “connectedness” in the way people like to work so this is very powerful. Also, adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone who meets the search criteria they are looking under. You will appear at the top of search results (e.g which is a major plus if you’re one of the 500+ Project Managers in New Zealand, or any other large category on LinkedIn)
2. Complete your Profile
Most users put only their current company in their profile. This is largely because somebody asked them to connect and then they left it at that. This limits your ability to be found. You should fill out your profile with as many key words in it, on which you want to be found. Some people make a list, call it specialities and list all of their key words there.
3. Get found by Google as well as in LinkedIn.
Not everybody looks for people in LinkedIn. If somebody searches for you by name in Google, your LinkedIn profile is likely to show up quite high. LinkedIn profiles receive a fairly high PageRank in Google as they have many people optimising the site.
You must allow your profile information available for search engines to index. To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name.
4. Enhance your search engine results
In addition to your name, you can also promote your blog or website to search engines like Google Your LinkedIn profile allows you to publicise your websites. There are a few pre-selected categories like “My Website,” “My Company,” etc but you must have your profile set on “Full View” This is fantastic search-engine optimization for your site.
5. Ask a Question
LinkedIn Answers is excellent to lift your profile with your target group. Linkedin Answers allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums.
For example, I have recently asked my network about using Twitter for Recruitment and also if anybody is using Zoho People. Excellent response and then I picked up a business lead!