Monthly Archives: September 2008

New Zealand Job Boards

In New Zealand, we are now seeing the proliferation of many new job boards. An attempt to take some of the market from the market leader, Seek, cut costs and provide a better product. The problem all of these boards have is getting brand recognition and then web traffic.

Seek have had another stellar year, lifting profit by 37% up to $76.3 million, up from $55.5 million in 2007. Seek have a low cost model and plenty to spend on marketing.

Companies can of course advertise on Seek or any board they chose to but it is always worth checking out the numbers. Compete and Alexa are reputable web analytics sites but most NZ job boards come up as “too little data”. Web analytics is not an exact science but it does give you some indication of traffic. Give it a try yourself –  http://www.myjobspace. co.nz comes up with 3,500 unique visitors compared to Seek’s 4,500, JobX 1.500. CVBank.co.nz, Spotjobs.co.nz have insufficient data.

TradeMejobs.co.nz and NZHeraldJobs  have no separate job listings so you cannot see their  numbers.

Seek appears to be no longer has the dominant position it once had.

Also these numbers do not tell you if the same people are now just searching on more job boards. It  doesn’t show where these people come from and can they work in New Zealand. The numbers are very low so the “Cloud Recruiting” ideas of Talent Pooling look far more compelling.

Image representing Alexa as depicted in CrunchBaseImage via CrunchBase

Companies who are advertising on job boards will find this fragmentation of the market difficult.  There are now company job boards, professional organisation job boards, print and other media, social networks, google adwords and a  number of specialist boards. In the US, companies just don’t know where to list. The boards all fragmented and now there are aggregators like Indeed that “scrape” all the sites and get all the jobs in one place again!

What it means for companies is more expense listing across multiple boards and also more time to load the jobs and to monitor them.  In New Zealand we still don’t have mass job uploader products like Broadbean that are available in the UK.

Niche New Zealand sites, that are already well trafficked like Geekzone have started attaching job boards to their sites. GeekZone has plenty of interesting, fresh  content and a strong user base. Geekzone has tied up with http://www.jobx.co.nz. but it is just a click through. Interestingly, the model of paying to list jobs is fast disappearing in the US.

There are a proliferation now of free boards that are attached to well trafficed sites. SapFans is for fans of SAP – very specific. I had great success and response using this job board.  A marvellous combination of high traffic, active users and free.

Like all advertising you have to go where the eyeballs are! Also if you have your own talent pool you shouldn’t need to  advertise on boards at all but be able to approach the right people when the time is right.

Here is an interesting article on this by Jason Buss “What if Job Boards became obsolete? . This article gives a good overview of the issues being discussed around Job Boards in the US, where the market is far more mature than New Zealand.

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Cloud Recruiting – a new definition?

There is a lot of  technology on the web  that is already available, that works and  that can be used for Recruitment.

New Zealand is a long way behind the US where these technologies are already being tried and used successfully. The great thing is we can miss some of the steps the pioneers have made and jump straight into using this new technology that is so well suited for recruitment.

If you work down this list, and click on the terms there is is an example of a technology that fits under the heading.

Cloud recruiting is excellent for all sized companies but is particularly good for smaller companies who are unknown, do not have an employment brand and also do not want a bit outlay on recruitment technology when their recruitment needs ebb and flow. Most cloud technology is either free or SaaS – pay as you go, per person. Constantly new ideas come out that can be added to this list. For example, I have just I read about Mobatalk which is away to send video on Twitter.

Recruitment 2.0, e-recruitment are being used to describe this new way of recruiting, but things have moved on a notch in that people no longer need to have the tools on their own PC. People can access information anywhere, any place on any device as long as they can connect to the internet.

This is all so new there is no widely accepted term that describes all this but this week I found a new definition  by Michael Marlett from Microsoft, Cloud Recruiting and it is the one I am going to settle on.

The way people work as well as the type of information, the speed that this is now that this is now available is undergoing a major change. Why not take advantage of this for your firm and be one of the early adopters in New Zealand?

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Quality Social Networks

untarnished social networks

In Social Media, the same is true for the rest of the technology. The technology is a tool that gets you to the end result.

Using Social Networks for recruitment, your end result could be:

  • Letting potential new hires find out more about your company and get a sense of the culture.
  • Forming an Alumini group and stay in touch with past staff who are happy to refer for you, or to tempt them back
  • Forming a community of people who like your company and just want to know what is happening.

It doesn’t matter what the latest trend is, the key thing is finding out where your potential community go online. Ask your existing staff, people who are in the jobs now what sites they suggest would be best. What sites do they visit professionally. Where do their peers go online?

Some people think that a bigger social network is better. More, more, more! How many “friends” can you have on Facebook? It is very tempting to go for big and this does have its merits but really It is about talking to the right people. People who are genuinely interested. You like them and they like you. People who you have met, people who know something about your company.

See Mr Godin has to say:

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MyJobSpace vs TradeMe – False Advertising

TradeMejobs.co.nz have won a complaint that they took to the Advertising Standard Complaint Authority about http://www.myjobspace.co.nz

Trade Me Complaint Upheld By Advertising Board

Trade Me has welcomed the decision of the Advertising Standards Complaints Board (ASCB) Panel to uphold its complaint against website http://www.myjobspace.co.nz  for claims that it had over 110,000 visitors per month.

“On the internet, businesses compete for visitor eyeballs.  To advertise inaccurate claims about visitors not only confuses the market it misleads consumers,” said head of Trade Me Jobs, Jimmy McGee.

My Job Space attempted to use sessions data rather than unique browsers to substantiate its claim.  Given consumers would reasonably expect ‘visitors’ to represent unique people, the ASCB Panel found their claim misleading.

In the Panel’s view the meaning of the word visitor was simple – one person was one visitor. Therefore the Panel concluded that a visitor was the person or individual who visited (Unique Browser), not the visits themselves (Sessions).

“The ASCB decision gives the industry – especially employers and recruiters clarity about the online job market and real online behaviour.”

The ASCB Panel agreed with Trade Me and concluded that the My Job Space advertisement was likely to mislead the consumer or exploit consumers’ lack of knowledge.  In particular the My Job Space advertisement breached the Advertising Code of Ethics rule of truthful representation.

“We believe in integrity in the fight for eyeballs on the internet.  Accurate use of terms and traffic claims are key to this integrity”.

It’s normal for the losing party to meet the complainant’s ASCB costs of $4700. Trade Me plans to donate the funds received from the win to the Canterbury Charity Hospitals Trust

The Adventures of Johnny Bunko


I have spent the last hour reading “The Adventures of Johnny Bunko” a business book in the Japanese, cartoon manga form.

The story of Johnny Bunko, is one I have heard many many times when recruiting. Simply, people work in areas that don’t fufill them. The money is not enough to the soul killing daily experience.

They come looking for another job but actually this is just more of the same.

I would often say to people, you don’t need a new job but a Life Coach!

This book gives a simple, quicker and cheaper way to have the same realisations.

The book teaches the six lessons of satisfying, productive careers:

1. There is no plan.
2. Think strengths, not weaknesses
3. It’s not about you.
4. Persistence trumps talent.
5. Make excellent mistakes
6. Leave an imprint.

Dan Pink is known for his other books Free Agent Agent Nation and A Whole New Mind which for me were life changing. I have contracted for the last two years. In the mornings I race to my computer. I love what I do! But that’s another story.

If you go to Dan’s site you will see there is a competion to come up with the 7th Lesson.

Want a win a trip to the UK to the TED Conference? Yes I do!

Also, he suggests having a Johnny Bunko Breakfast. What do you think people, November some time in a Japanese cafe? This could be the first New Zealand. I have sent Dan Pink an email with this very suggestion. People do like a holiday in New Zealand.

Here is an interview with the man himself.

Using Facebook for Recruitment

Are you using Facebook for your company Recruitment? There are some large US companies,  who have invested heavily in Facebook but I don’t see this popular social networking tool being used extensively yet in NZ.

There seems to be some reluctance to use Facebook, Yes, Captain it is the new frontier. Not that new though … 334,921 people are signed up in New Zealand network. 80 million worldwide. Facebook has relaunched in July 2008 and is now targeting itself as a tool for networking in the business world. Why fight it, ignore it when you can just try it?

Regardless of what you think, if this is where your potential staff spend their time on line, this is where you need to be. Like all advertisers, you need to follow the eyeballs. If you want to find passive candidates, there is no point just advertising on Seek. Facebook should be seen as forming a Talent Pool, it is there as part of a longer term Recruitment Strategy. It is about forming relationships.

There seems to be a fear about various social media, Facebook being one of many, but what about opening your mind to the benefits?

Simply, Facebook is a great way to engage with existing staff and also lets people find out about your company and culture. It is never what you say, it is what you do that counts in forming a company culture. Giving possible new hires a sense of cultural values like respect, diversity, teamwork, collaboration, openness, and authenticity is possible if you engage with people. It is difficult to convey this on a static closed off web site by stating we are honest, open and collaborative. It is not the same as being these things. By being on Facebook you are showing your values.


Facebook has two sections that I suggest you use for Recruitment. Groups and Events. I would start with a Group of people who are already in the company, this can include past staff too, like  the Friends of Fronde Group . Remember, if potential new hires finds these sites, it will really give them a sense of the culture.

If you search in Facebook, you will find people who work, or have worked for your company. And this is the point. If you don’t set something up, new hires can easily find a lone voice, in your company to contact. Try a search on your company and see who comes up. It is better if there are a range of views not just one voice? People can read through a list of comments and make their own mind up.

By using Facebook, you will be establishing an employment brand. So think carefully about the image you want to portray. In a group, you can pose questions, talk about issues that face your company, note interesting blogs, video clips, press releases. You should have no problem on what to say! Once you have started the Group though, you need to keep feeding it. (Please read my earlier post on the Social Community Manager). So while Facebook, is cheap and easy to use it does require somebody to be responsible and keep it going. Like all relationships, it needs an investment of time. The Warehouse has started a Facebook group. I can find lots of started groups that have gone nowhere. What impression does this give you of the company? Better to take it down than to have a non functioning group.

Once the Group is going, it is easy to invite people to Events. Company events to start with. Making these public can really prove there is a “fun” company culture. Again, it is about being, rather than just saying it. Have a look at Gen-i – it appears to be a group for the social club. Later, wider events where you showcase the company knowledge, a new innovation, product launch etc. It is very easy to invite your contacts in Facebook, and they can easily send the invite on to a friend.

The WDHB has just ventured into Facebook Groups for their Graduate Recruitment. This give you an idea of an event that the WDHB have just run. Looks like they need a few more people in their group though…

MEET AND GREET DAY!!
Come and meet with Charge Nurse Managers and current New Graduate Nurses, from every area, to help you decide what area of nursing you would like to kick start your career with!!
Onewa Netball Courts function room
44 Northcote Road, Northcote, Auckland

Business is about relationships, it is about people. Social media is a tool that can help with those connections – why would you not want to connect with talent, with your staff? Social media has taken hold because the communications is genuine and people want authenticity.

Before you through your hands up in horror. Social media is no different to any other part of business. If people abuse the community, or the tool deal with it as you would anything else….actually I believe it will be easier as there is be written or verbal evidence.

If you don’t want to have a presence on Facebook, you can let applicants be emailed the Job details to their Facebook address like this Talent Technology does. As Facebook is a web site, people can receive Facebook emails privately at work. Some people, think this is one of the reasons for its success…

Best known in this area is the Ernst and Young sites. E&Y paid an undisclosed fee (US$500,000 I read somewhere) to Facebook . So don’t be disheartened if you can not easily replicate this. These sites do give you a sense of what is possible. I am talking here about something more low key, connected and real.

Let’s Start at the Very Beginning….

What will this day be like, I wonder?

For most companies, human capital, talent, IP, brains – call it what you will – PEOPLE are the most important asset. The desks, chairs and computers are worth very little.

People are the essential element of success in your industry. Agreed?
It amazes me that most companies, especially Professional Services ones, do not have a talent pool.

Most companies don’t have any recruiting strategy, let alone a Talent Pool. They are not constantly looking for the best talent.
Recruitment is a knee jerk reaction when somebody hands in their notice. Now we start looking. An ad on Seek. Call a recruiter.  Your company takes who is available now.

The best people rarely have to look for a job and never need to contact recruiters. People find them. Other companies will be talking to your stars and as soon as they have had enough of you, it is very easy for them to move on. Are you doing this too? But before you can hire them, before you can encourage them away for someone else, before you can tempt them with exciting challenges and tantalising packages, you have to find them and court them.
Assuming that if you are reading this post, you will be looking for tech literate people -the Internet is now where they go hunting. It is a given that job searchers, looking on the internet have technology skills.

The Internet has caused a revolution in recruitment. It is cheap, it is effective, it is fast. It is a gift to the recruitment process. Technology can cut your costs and makes recruitment much easier.

People who are presently working for your competitors should know who you are. Make it easy for them to come to you. (If you are not being approached by good people, you need to have a good look at your employment brand, your navel, your company culture – but that’s another story). Some people though are coming in from overseas and will have no exposure or understand of your company.
So, how do you get started?
Do you want to find your own people, or do you want to outsource your recruitment? If you want to  outsource it, find a great recruiter and form an excellent partnership with them.
Assuming you want to be responsible for finding and nurturing excellent people to join your company where do you start?

Let’s do a simple check.
1. Does your company have a Talent/Jobs page on the web site?
By now, most companies already have a web site to advertise their products and services, The easy thing to do is to add a “We are Hiring!” , Careers, Jobs on the front page and a link to the available jobs and contact person within the company.
If you don’t have a Talent Page, get one. It is that simple. Have a look and see what your competitors are doing. TelstraClear, links it’s page to Seek directly which is one way to get started.
2. Can the top talent find your web site?
Can people find your company web site? Does your company come up high when you search for it under the obvious headings? If not you need to find out about having your site optimised. Strangely, you also should get the web addresses of all the close wrong spellings that people may search under. Whe
3. Are your current job openings posted on your web site?
Actual vacancies should have specific details of each job opening but make the role sound appealing. This is no place for the Job Description. Remember this is an advertisement. Is the listing current? You make a poor first impression if people apply for jobs that are no longer available. Take old jobs off the site when they are filled. The job list must keep changing if you want people to check it.
4. Do you have a general category for roles you hire frequently?
Many skills are so hard to find that a company will hire if they are approached by the right person, regardless of whether they have an actual current opening. You should keep a list of the general types of people your company hires. Also, describe roles with the titles for which people in your industry are likely to search under, not the title you use inside the company. Here is an example for  Fronde
5. Does your website tell prospective employees about the company, its products, its culture?
Does the website accurately reflect the culture of the company? The employment brand is a subtle and important to build. Not something to be taken lightly. This is a complex area and requires real work with both marketing and HR. Here’s a simple one by Atlassian and an awarding winning example by The Warehouse.
6. Is it easy to apply on line?
Applicansts do not want to spend an hour filling in a database for your company. Make it easy for them to apply, especially at the beginning of the process. Have a look at Telecom’s home page. Is it not obvious at all how to apply. Typing “Jobs” in the Search box leads you to this place. Helpful, friendly? I know it takes a long time to fill in all the forms.
Have you considered you will stay in touch with your applicants?
Have you considered how to handle the CV’s so you can search across them, keep them up to date?
There is software that will do recruitment administration. These are known as Applicant Tracking Systems. You will be spoilt for choice. All sizes, all prices.
7.Treat people carefully. Is there a personal email address available and phone number on the web site?
If you are bringing your recruitment in house and not using an agency, the reputation and view of your company starts at the beginning of the process. Do you want to look a faceless bureaucratic organisation from the start? Or warm, friendly and professional.